New Lay’s ‘Do Us a Flavor’: Cappuccino, Mango Salsa, More


Which flavor would you choose? Vote at the end of July!

It’s that (crunchy) time of year again! Lay’s is enlisting your help to choose their newest chip flavor in their annual “Do Us a Flavor” contest. After months of analysis from 14 million entries (Bubblegum? Spaghetti and meatballs?), Lay’s has narrowed the candidates down to four flavors: Cappuccino, Cheddar Bacon Mac n Cheese, Wasabi Ginger, and Mango Salsa. From there, the four flavors will hit shelves, and Lay’s fans will get a chance to vote on their favorite chip varieties. The winning designer will get a $1 million prize.

Put down the Lay's for a moment and learn how to snack healthier with The Daily Meal's 9 Healthy Alternative to Your Favorite Chips (slideshow)

Not sure where to begin? The Daily Meal has got you covered. Here are our tasting notes on each of the flavors:

The Cappuccino flavor has a strong coffee smell right off the bat, and tastes vaguely of the “instant cappuccino that comes out of the machine,” with overtones of “cinnamon and nutmeg.”

We agreed that the Cheddar Bacon Mac n Cheese was the universal favorite, with a distinctive “smoky Cheddar” flavor (although we’re not too sure how a potato chip could taste like pasta).

Next came the Mango Salsa, which tasted very sweet, tropical, and was vaguely reminiscent of bubblegum.

Finally we tasted the Wasabi Ginger which had very strong flavor profiles of… well, wasabi and ginger. The chip had a strong, spicy kick, and tasted almost like a spicier, tangier version of the old stand-by sour cream and onion.

What’s your favorite? Voting Starts July 28.

For the latest happenings in the food and drink world, visit our Food News page.

Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter@JoannaFantozzi


New Lay’s ‘Do Us a Flavor’: Cappuccino, Mango Salsa, More - Recipes

Lay's is always pushing the envelope and creating new flavors. But we aren't sure if everyone is ready for the newest one. cappuccino. Through the Frito-Lay's contest, "Do Us a Flavor," customers are able to submit their innovative potato chip ideas in the hope that one day they will be brought to life.

In this second annual contest, the contenders have now entered the second stage of the competition. The four finalists are Mango Salsa, Wasabi Ginger, Cheddar Bacon Mac & Cheese and the flavor of the hour, Cappuccino. These finalists, selected from a wide pool of flavor ideas, will be available in stores at the end of July for a limited time. As for the person who came up with the flavor profile, he or she will receive one percent of the earnings or $1 million, whichever is higher.

Consumers have until October 8 to search for the wild flavored chips and vote online for their favorites. Last year, fans chose Cheesy Garlic Bread chips as the winner. The savory chips beat out other popular flavors like Chicken & Waffles and Sriracha.

Although there have been some crazy contenders in the game, Cappuccino definitely sparks some attention. For all coffee-lovers out there, we are sorry to say that there isn't any actual coffee or caffeine in these chips, but they might settle that craving. We can't wait to see how this wacky flavor does in stores!

check out the slideshow below for 11 things you didn't know about potato chips!


America says no to cappuccino potato chips

NEW YORK (AP) — America has rejected the idea of cappuccino-flavored Lay's potato chips.

Frito-Lay says "Wasabi Ginger" won its contest that gives people a chance to create a new flavor, beating out the coffee-flavored chips and the two other finalists — "Mango Salsa" and "Cheddar Bacon Mac & Cheese." Parent company PepsiCo Inc. says about 1 million total votes were cast online for the "Do Us A Flavor" promotion, a sales driver it has launched in more than a dozen countries.

In the U.S., bags of the four finalist flavors hit shelves in late July and people were able to vote on Facebook and Twitter for their favorites through this past weekend. It was the second year for the U.S. contest, which is designed to send customers to stores in search of the flavors. Last year's winner, Cheesy Garlic Bread, is still on shelves.

The winner, Meneko Spigner McBeth, was to be informed at a dinner for finalists Monday night in New York City, with an announcement from the company expected Tuesday. McBeth, a registered nurse from Deptford, New Jersey, will get $1 million or a year in sales, whichever figure is larger.

Ram Krishnan, Frito-Lay's chief marketing officer, said this year's winner is evidence Americans want more ethnic flavors, even though the top four Lay's flavors remain Original, Barbecue, Cheddar & Sour Cream and Sour Cream & Onion. He said he couldn't have imagined Lay's selling a Wasabi Ginger flavor when he joined the company eight years ago.

"We're kind of getting into a new flavor territory," Krishnan said. "When I went to school, Mexican food was exotic."

As for the cappuccino flavor — which was described as "NASTY" and "gross" in some comments on Lay's Facebook page — Krishnan defended its performance, although he wouldn't say how many votes it got.

"The fact that it made it out of our selection process to make it to the final four is no small feat," he said.

The contest began in the United Kingdom, where Frito-Lay sells chips under the Walkers brand. Since then, it was launched in 14 countries before coming to the U.S. last year. Winning flavors in other countries include "Pizza" in Saudi Arabia, "Shrimp" in Egypt, "Sunday Roast" in New Zealand, "Pickled Cucumber" in Serbia and "Aline's Caesar Salad" in Australia.

Given its success, Krishnan said the company is looking to launch the contest in other countries as well.


Lay’s Increases Sales by Asking Customers to “Do Us a Flavor”

Learn how Lay’s potato chips increased sales by using crowdsourcing to ask their fans to do them a “flavor”.

Cappuccino, Wasabi Ginger, and Mango Salsa flavored potato chips… has Lay’s lost its mind? No, in this smart marketing play, Lays has used crowdsourcing to encourage less-engaged millennial customers to dream up new flavors and vote for their favorites. Lay’s started the competition in 2012 and has seen great results. Fans can submit flavor ideas on Lay’s Facebook page and the winning flavor will win $1 million or 1% of the chip flavor’s sales for that year.

In this campaign, Lay’s is creating value by driving traffic to their Facebook page and making the previously declining brand, a very relevant topic of conversation for their target millennial customers. Beyond building brand equity, this creates value by producing new chip flavors that might not exist otherwise. These creative flavors have become fan favorites, driving Lay’s sales up and serving new customers. In its first year, for example, the winning chip flavor, Cheesy Garlic Bread, drove an 8% sales increase for Lay’s in the three months following the competition. Value is created for consumers as they have a new fun activity in brainstorming flavor ideas and feeling like they are contributing to America’s favorite chip brand. Finally, this successful program sets an example for other struggling CPG brands searching for a way to connect with customers through crowdsourcing.

Lay’s captures value by enjoying increased sales and positive brand equity. In 2014, Lay’s received 14.4 million flavor submissions and ad recognition and purchase intent both increased during the campaign.

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However, as Lay’s enters its sixth year of the Do Us a Flavor campaign, the company must be creative in maintaining customer engagement and excitement about the submission and voting process, as well as actually purchasing the new flavors. Reports of fake submission ideas have flooded the website over the years as flavor ideas like “7 th Grade Locker Room” make it to the top of the site. Additionally, as the brand produces more of these flavors, they must continue to innovate and find new creations that are delicious and receive high customer ratings.

Lay’s has evolved the competition over the years and in 2015 took steps to turn the submissions into a two-way conversation with fans. Partnering with digital shop, Deep Focus, the brand listened to customer conversations on twitter and created funny response videos on YouTube to react to their comments. Set in a puppet show theme featuring two potatoes, the Taste Spuds, Lay’s uses this medium to further engage with top influencers and extend the buzz of the competition. Additionally, the company set up a heat map to track what ingredients of most popular in submissions from each state.

Lay’s has enjoyed the success of crowdsourcing in an industry that is not typically driven by the creativity of its customers. Through this competition, they’ve incentivized customers to participate in crowdsourcing with the opportunity to win $1 million, and in return, the company has captured far greater benefits. We will have to watch how Lay’s innovates on the competition in the upcoming years, but with the evolution and speed of digital platforms, the opportunities for Lay’s to strengthen its connection with its customers are endless.


Meet the Winner of the Lay's Do Us a Flavor Contest

They came. We tasted them. And one conquered. After three months of devouring Cappuccino, Wasabi Ginger, Cheddar Bacon Mac & Cheese and Mango Salsa chips, America voted on a winner of the Lay&aposs Do Us a Flavor contest: Meneko Spigner McBeth and her Wasabi Ginger Kettle Cooked chips!

We caught up with Meneko, a registered nurse from Debtford, NJ, to find out about her &aposDo Us a Flavor&apos experience.

RR: So, how does it feel to know America chose your idea as the next Lay&aposs flavor?

MSM: It feels amazing. I think I&aposm still in a little bit of shock but overall it feels great.

RR: What was your inspiration behind Wasabi Ginger?

MSM: My inspiration was my grandmother, who is Japanese. I grew up cooking with her and making sushi and she would always have hers with wasabi. As a kid, I wasn&apost allowed to have wasabi but when I got older I fell in love. I love spicy things in general.

RR: Did you consider any other flavors to enter?
MSM: I actually did. I entered quite a few more, at least 10, but Wasabi Ginger was my first entry.

RR: Can you give us any insight into the creation and flavoring process?
MSM: This year, when you entered you were able to pick the type of chip and also give your three main ingredients. Mine were wasabi, ginger and soy sauce. Back in July, we went to the Lay&aposs headquarters and tried out all four of the finalists&apos flavors, too.

RR: Any thoughts as to what dip would go best with this chip?
MSM: I think the chip is delicious on its own but I&aposm sure you can put it with just about anything you want and it&aposll be good. I stick to just sitting in front of the TV and eating them solo.

RR: Do you think you could use these chips in any recipes?
MSM: During the voting process, someone sent me a message saying they took the chip, crushed it up and used it as breading on their chicken. I think I might try that.


Wasabi Ginger Kettle Cooked chips are now a part of the official Lay&aposs family and will arrive on grocery shelves very soon. Congrats again, Meneko!


Lays “Do Us A Flavor” Party

It’s that time of year, Summer vacations are coming to an end, the kids are making final preparations to go back to school and LAY’S has introduced four NEW potato chip flavors. What now seems to be quickly becoming a Summer ritual is back, the LAY’S “Do Us A Flavor” contest!

Back in February I got an insiders view of what it takes to find and develop a new potato chip flavor on my visit to Frito-Lay headquarters with a select group of fellow bloggers. The last few months have been a hectic pace as individuals all over the country voiced their opinions and submitted their suggestions in hopes of getting chosen by the folks at Frito-Lay to have a chance to be the NEW Flavor of 2014 and win 1 million dollars.

The folks at Frito-Lay have done their job, now the it’s your turn to vote for your favorite! We had the chance to host a little party to try each of the new flavors for ourselves.

Casey tried the Mango Salsa first, while it’s wasn’t his number one favorite, he still liked it.

Andrew gave the Kettle Cooked Wasabi Ginger Chips a try. He thought they were crunchy and a bit spicy.

Nick tried the Cheddar Bacon Mac & Cheese, they were his favorites.

Next I tried the Cappuccino, I think I agree with the boys, they taste a bit like French Toast.

We all voted for our favorites. The number one winner was the Cheddar Bacon Mac & Cheese getting the most votes, however, Casey liked the Kettle Cooked Wasabi Ginger the best.

In the coming weeks Walmart will be stocking their shelves with the Four NEW LAY’S Flavors, CAPPUCCINO, WAVY MANGO SALSA, CHEDDAR BACON MAC & CHEESE and KETTLE COOKED WASABI GINGER. All of the chips are priced around $3 per bag, depending on which one you choose.

So go ahead and grab a bag of each of the NEW flavors and have a tasting party with your family, heck invite your friends and neighbors and really make it a party. Then Then the winning flavor determined by fan votes will be revealed in November 2014.


We Tried The 4 New Lay's Potato Chip Flavors - Here's The Verdict

The annual contests calls for submissions for a new Lay's flavor. One of the flavors will go national, and the winner receives $1 million.

This year, the four finalists are Cappuccino, Mango Salsa, Bacon Cheddar Mac & Cheese, and Wasabi Ginger.

Our reviews below, ranked from worst to best.

#4 MANGO SALSA

Many who tried the mango salsa flavor expected something spicy, with a slight sweetness. People seemed more excited to try this chip than any of the others in the kitchen.

The verdict? Unanimously awful. " The mango salsa flavor are the worst things I've ever tasted in my entire life. I can't untaste those chips. I feel like a part of me has died," one of our reviewers said.

Another tester said "the mango made me gag."

The sickly sweet flavor drew comparisons to fruity gum flavors. The savory salsa element was completely lacking and overpowered by the artificial fruit taste.

"Someone should have emphasized the salsa part more," one person who tested the chips said.


We Taste Tested Lay's 4 New Chip Flavors—Here Are Our Brutally Honest Reviews of Each One

Lays

As you all are probably well aware, Lay's is in the midst of their Do Us a Flavor competition, where people from all over the country submitted chip flavors for a chance to win big money and the right to brag to your friends that you invented the latest Lay's product. Is "brag" the right word to use here?

And now, Lay's has narrowed the list down to the top four finalists: Wasabi Ginger, Mango Salsa, Cheddar Bacon Mac & Cheese and Cappuccino.

Lay's was gracious enough to send us those flavors before they hit stores, which is happening today, actually. Hey, we've been busy with stuff and just now got around to taste testing them. We know what you're thinking: "Nothing should be more important than potato chips." We agree.

So after finally trying out the new chips, here are the brutally honest and uncensored reviews of each of the four flavor finalists directly from your trusted E! Online staff. And believe us when we say that we all took this very, very seriously:

Kettle Cooked Wasabi Ginger

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The Reviews:

"Too much wasabi, not enough ginger. I'm pretty sure I actually submitted this during the initial contest, but I probably called it Ginger Wasabi because ginger should always be the dominant one in that relationship."

"Wow. These do not taste like any chip I have ever eaten before (which I mean as a good thing, here). They do very much taste like wasabi, but not overpoweringly so. I think these would taste great if you ate them with 7-11 sushi."

"The texture and the taste don't work together, would have preferred a thin chip. Flavor is more ramen-y than wasabi-y."

"I don't like sushi and this didn't change that."

"I hate ginger, but this tastes more like wasabi, so I'm on board."

"Tastes nothing like wasabi or ginger (there's no heat!) but it's vaguely Asian-y. Actually tastes exactly like ramen broth. Or maybe like sour cream and onion potato chips, which I realize is not what ramen broth tastes like. Somehow this tastes like both those things, simultaneously."

"OooOOooH yummers. It's the only one that tastes like what it's meant to taste like."

"I love ginger, so I liked these. Tastes like a sushi roll (which weirdly wasn't that weird for a chip)."

"I love this one. It makes me crave sushi."

"Tastes like if my sushi lunch were condensed into chip form. Too weird."

"Incredible and I would inhale an entire bag of these and never look back."

Wavy Mango Salsa

The Reviews:

"Overpowering mango flavor and I tasted cilantro which is my least favorite thing on this planet."

"I get it. Like I don't understand why mangos need to be in salsa, but I get it. It tasted pretty good."

"They're fine. They're confusing. If we're doing salsa, doesn't everyone want spicy salsa? Or why bother?"

"Tastes like how Bath & Body Works smells—feel like I'm about to eat a candle, or some lotion."

"If I wanted fruit, I would eat fruit."

"It's like eating your car's air freshener, but kind of in a good way?"

"This tastes like someone accidentally spritzed Bath & Body Works spray onto a chip."

"Tastes like a Starburst in chip form. Too artificial."

"OMG! These are cray. Tastes like a tropical explosion in my mouth (or fruity chapstick). Still yummy though."

"I was dubious, but this chip was surprisingly light and fresh. Well, as light and fresh as a potato chip can be."

"It tastes like someone spritzed fruity body spray on it."

"Now this makes sense. Takes the dip step out of chips and dip for extra-lazy eating."

The Reviews:

"Why is this even in the running?"

"This makes me sad. Not even remotely good. It does taste like cappuccino, but that is not a good thing."

"Aesthetically speaking, they look. disgusting. They're brown. Like, moldy, stale brown. They do taste like coffee though, whether for the good or the bad. (I don't like the taste of coffee, but drink it for the caffeine. These don't have caffeine in them. I checked.)"

"This blew my mind. I might be overreacting but I was amazed how much it actually tasted like coffee. A chip… that tastes like coffee?! Whaaaa…"

"Coffee shouldn't be crunchy, but it still works. Slightly churro-adjacent."

"This comes from a girl who has ɼoffee' in her OkCupid profile name (Free plug! Find me, fellas!) Some things should not taste like coffee. This chip's after-taste is busted."

"Makes more sense as a cookie."

"Tastes just like coffee, but with a hint of styrofoam cup."

"Smells like coffee, but tastes like a really crunchy elephant ear (or something with cinnamon and sugar)."

"Is there actual caffeine in this one? I felt my heart skip a beat. Also too sweet for a chip."

"This tasted the way the inside of a Dunkin' Donuts store (‘Sup East Coast?!) smells. Not in an unpleasant way."

"Reminds me of waiting to get my car serviced while I drink crappy coffee and chips from the vending machine."

Cheddar Bacon Mac & Cheese

The Reviews:

"Delicious. The clear front-runner. But it needs more bacon flavor. Everything always needs more bacon. Life in general needs more bacon."

"They mostly just taste like regular Lays, unless you eat an entire handful and then you can taste some of the cheesiness. Where da bacon at?"

"Way too cheesy and there can never be enough bacon."

"Tastes the most normal. I can't really taste the bacon part."

"This is the combination of two of my favorite things ever, so there was no way I wasn't going to love it. In fact, I wish the taste was actually stronger. DOUSE ME WITH BACON GREASE AND VELVEETA, LAYS."

"I didn't try because I don't eat bacon and these seriously smelled like straight-up bacon." (Editor's note: We are no longer talking to this employee because he just admitted to not eating bacon. That's not right.)

"Tastes like an elementary school cafeteria lunch. Not a fan."

"It's solid but nothing mind-blowing."

"Definitely tastes like smoky cheese—not like bacon and not like mac and cheese, though, just like cheese that's gone off or been left out too long."

"Lazy 'new' flavor. Tastes just like their BBQ chips."

"This tastes like an artificial dog treat. Why would I eat this when I can just eat bacon? In fact, next time please just put bacon in a bag. Why are we holding back on bacon taste? THIS IS AMERICA. GIVE ME ALL THE BACON."

Overall Favorite Flavor: Wasabi Ginger
Overall Least Favorite Flavor: Cappuccino

You can vote for your favorite at Lay's website or on their Facebook page. But is it really going to be a contest when bacon and cheese is involved?


America says no to cappuccino potato chips

America has rejected the idea of cappuccino-flavored Lay's potato chips.

Frito-Lay says Wasabi Ginger won its contest that gives people a chance to create a new flavor, beating out the coffee-flavored chips and the two other finalists — Mango Salsa and Cheddar Bacon Mac & Cheese. Parent company PepsiCo Inc. says about 1 million total votes were cast online for the Do Us A Flavor promotion, a sales driver it has launched in more than a dozen countries.

In the U.S., bags of the four finalist flavors hit shelves in late July and people were able to vote on Facebook and Twitter for their favorites through this past weekend. It was the second year for the U.S. contest, which is designed to send customers to stores in search of the flavors. Last year's winner, Cheesy Garlic Bread, is still on shelves.

The winner, Meneko Spigner McBeth, was informed at a dinner for finalists Monday night in New York City. McBeth, a registered nurse from Deptford, New Jersey, will get $1 million or a set percentage of a year in sales, whichever figure is larger.

Ram Krishnan, Frito-Lay's chief marketing officer, said this year's winner is evidence Americans want more ethnic flavors, even though the top four Lay's flavors remain Original, Barbecue, Cheddar & Sour Cream and Sour Cream & Onion. He said he couldn't have imagined Lay's selling a Wasabi Ginger flavor when he joined the company eight years ago.

"We're kind of getting into a new flavor territory," Krishnan said. "When I went to school, Mexican food was exotic."

As for the cappuccino flavor — which was described as "NASTY" and "gross" in some comments on Lay's Facebook page — Krishnan defended its performance, although he wouldn't say how many votes it got.

"The fact that it made it out of our selection process to make it to the final four is no small feat," he said.

The contest began in the United Kingdom, where Frito-Lay sells chips under the Walkers brand. Since then, it was launched in 14 countries before coming to the U.S. last year. Winning flavors in other countries include Pizza in Saudi Arabia, Shrimp in Egypt, Sunday Roast in New Zealand, Pickled Cucumber in Serbia and Aline's Caesar Salad in Australia.

Given its success, Krishnan said the company is looking to launch the contest in other countries as well.

Krishnan wouldn't specify how much of a sales lift the contest provides. But in the latest quarter that ended Sept. 6, PepsiCo, based in Purchase, New York, said revenue for its Frito-Lay North America division rose 3 percent, reflecting a 2 percent gain in volume and 1 percent gain from higher prices.


We ate the weird new Lay's chips

For years, somehow, American society managed to function with the bare mininum of potato chip flavors&mdashbarbecue, sour cream & onion, salt. Then came the vinegar and lime revolutions. Perhaps if you traveled to Canada or England, you'd marvel at the ketchup- and chicken-flavored chips and wonder why such common flavors never clicked in the States. More recently, the weridos at Pringles made their potato-ish snacks taste like cinnamon and peppermint. Now, the food scientists at Frito Lay are just stoned and bored.

As part of its "Do Us a Flavor" contest, Lay's has launched four new fan-submitted flavors of its chips. They range from the mundane (bacon and cheese) to the bonkers (coffee). It is up to us consumers to vote on the survivor. Our staff ripped open some bags to decide which variety should win. Turns out, you can eat just one.

Cheddar Bacon Mac & Cheese

Kris Vire "My grandma always used to have these fake bacon bits called Bac-Os she put on salads. This is that in chip form."
Zach Long "Like a regular bag of cheddar chips with a few drops of liquid smoke mixed in."
Amy Cavanaugh "These are just like any other cheddar chips, so there's nothing wrong with them if you like cheddar chips. I don't especially."
Laura Baginski "Just tastes like a typical barbecue-flavored chip. I would eat the shit out of that crock of bacon mac & cheese on the bag, though."
Brent DiCrescenzo "The bacon on the bag looks like Beggin' Strips, but I'm not sure a dog's keen nose would find the bacon in here."

LB "I like coffee-flavored everything. Except for this."
ZL "There's a reason why you've never dipped your chips in coffee grounds and cinnamon."
AC "This tastes like a fake powdered cappuccino I once had 20 years ago. It was so vile I can still remember it."
BD "They're holding back on the awfulness of these. Go all in and make them soggy."
KV "This is a vile abomination. Burn it to the ground!"

Wavy Mango Salsa

BD "It's like shaking a packet of Kool-Aid into a bag of Ruffles."
KV "Potato chips shouldn&rsquot have Jolly Rancher flavors. This might work better as a tortilla chip."
ZL "In theory, this combination of salty and sweet should work, but these tasted like they were in a bowl of Hawaiian punch."
AC "There's a reason why we haven't seen fruit chips till now&mdashwhile they do taste like mango, I feel like I should eat them for dessert."
LB "So sickly sweet I may have to make a doctor's appointment to get my sugar levels checked."

WINNER: Kettle Cooked Wasabi Ginger

LB "Actual flavor complexity! The heat of the wasabi comes through, as does the bite of the ginger. Addictive!"
AC "These sat on the table next to my desk all day yesterday, and I think I ate half of them. You get wasabi up front, followed by ginger, and it totally works."
KV "A faithful re-creation of the flavors I like with a California roll. Not so much with an Idaho russett."
BD "I want to mix these with Calbree Shrimp Flavored Chips and make poor man's sushi."
ZL "Finally, a flavorful potato chip that also clears your sinuses."


Watch the video: Walkers: Do us a flavour


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